Google focuses on three key areas : Search, Ads and Apps. Search is their core technology; ads are thier central business proposition; and apps are the umbrella over their web-based software that one can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple.
The life span of a Google query is usually less than half a second, yet involves quite a few steps that must be completed before you see the most relevant results.
Google puts their search technology to work to show us only the most relevant ads on the page of results we'll see. If we can't find anything useful that relates to what we're looking for, we won't see any ads.
"Cloud computing" is the phrase for web-based software for business or personal use which requires no hardware or software. It's easy to collaborate and share our work no matter where we are or which computer we're using.
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