While many B2B firms leverage social media to connect with potential clients, more than 40 percent have found the platform is useful for boosting search campaigns as well.
Forty-four percent of respondents reported seeing noticeable boosts in search engine campaigns. Forty percent saw a lift in search engine referrals, 25 percent observed higher click-through rates on their paid search initiatives and 25 percent increased their conversion rates.
The majority of these companies leveraged social media to improve search engine optimization. Two-thirds (66 percent) are using the platform to create in-bound links, 64 percent are using extended profiles to reap more hits from search engines and 62 percent are tuning in to social media conversations to plan keyword strategies.
The benefits of social media campaigns inspired many B2B firms to hire more social media experts. More than half (56 percent) of companies are devoting more budget to the platform, while 15 percent are hiring staff.
With hundreds of millions of consumers using social media and online shoppers conducting more than 16 million searches per month, the combined power of social and search channels enable brands to reach a large audience.
Forty-four percent of respondents reported seeing noticeable boosts in search engine campaigns. Forty percent saw a lift in search engine referrals, 25 percent observed higher click-through rates on their paid search initiatives and 25 percent increased their conversion rates.
The majority of these companies leveraged social media to improve search engine optimization. Two-thirds (66 percent) are using the platform to create in-bound links, 64 percent are using extended profiles to reap more hits from search engines and 62 percent are tuning in to social media conversations to plan keyword strategies.
The benefits of social media campaigns inspired many B2B firms to hire more social media experts. More than half (56 percent) of companies are devoting more budget to the platform, while 15 percent are hiring staff.
With hundreds of millions of consumers using social media and online shoppers conducting more than 16 million searches per month, the combined power of social and search channels enable brands to reach a large audience.
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