RIM, makers of BlackBerry smartphones is set to buy Sweden’s The Astonishing Tribe (TAT), which specializes in developing software that lets smart phone users personalize their device the way they like.
15% of smart phones globally use TAT software. Even Android smart phone users can make three dimensional icons on their screens by downloading this software.
It is not known yet how much RIM will pay for the Swedish software development company TAT.
Confirming the deal, David Yach, chief technology officer at RIM, said in a blog post, “Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.”
He further added, “For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology.”
Let’s see if this latest acquisition by RIM can help BlackBerry put themselves at par with iPhone and Android phones.
No comments:
Post a Comment